Values, Vision, and Mission give direction and focus for defining what you want your business to be and what you want to accomplish. It is important to first determine the Values (a set of beliefs or standards) which are to be exemplified throughout your organization and drive employee behavior to accurately represent your business. These values, as internal drivers of the business, are a foundation for your Vision, which is an internal statement that provides focus to employees as they guide the workings of your business. The Mission statement relates your long-term strategy and the focus is to the external workings of your business, i.e. the customers. It is imperative that all three (values, vision, mission) are in alignment with each other to achieve desired results.
Of great importance is the alignment of your business values, vision, and mission to your personal values, vision, and mission. This is essential because there comes a time in your business career, whether as owner or employee, when you ask yourself, “Why am I doing this?” The answer is typically found at the personal level and is used to guide you through changes you make to find the alignment between your personal life and business life. It is imperative to spend the amount of time needed in determining your values, vision, and mission as this area is one of the keys to the successful performance of your business.